One of the most fundamental reasons why we invest so much time, money, and energy on tradeshows is to network in a face to face environment and receive beneficial leads that in time will turn into sales.
Lead retrieval and lead follow up is the key to this outcome. It is important to find the right lead retrieval system that will best suit your company. There is nothing worse than doing an inspection for a booth that has returned from a show and we find pages worth of leads tucked away somewhere in the client’s crates. This is not where those important leads you have gathered belong. They belong with your sales team and in your CRM program, in order to make post-show follow up calls and e-mails.
Lead retrieval seems to be seen as an afterthought to some exhibitors or an additional expense that may not be needed, and that mentality needs to change. Currently, most exhibitors think you have to use the “show provider” for the actual lead retrieval unit, but that is definitely not the case anymore. Lead retrieval that is provided by show management is very limited in the information and platforms you receive and can also add up to be quite expensive for what you actually get in return. We have gathered a list of unique and convenient lead retrieval options for you.
For those of you who are tired of always having to deal with a different lead retrieval system at each show – we have discovered some other options worth the investment.
- NewLeads can increase your tradeshow ROI on several levels, from increased interactions to higher quality leads to fulfilling literature. The iPads operate on a wireless cloud network in the booth (no internet required) and are organized with sales literature and videos that are tied to a custom sales survey. Attendee badges are scanned from anywhere in the booth and the network make the lead available to every iPad. Requested literature links are merged and sent in an instant email and a hot leads feature allows the hot ones to be sent out to reps with a personal note. All leads are downloaded as CRM-ready, eliminating delays in processing. Because this is a system you can use at every show globally, you also benefit from consistency and in the increased speed of leads processing. www.newleads.com
- Lead Wizard is a lead retrieval system exhibitors may purchase and use at various trade shows throughout the year. Lead Wizard offers 3 different types of systems thus making the Lead Wizard affordable for any size and type of company.The Lead Wizard software is very user friendly even for the novice user and can be used on laptops, iPods, iPhones 4(4s) and iPads version 2, making the Lead Wizard very versatile. There is an easy process to ensure compatibility prior to exhibiting at each show. Lead Wizard has been in business since 2004 and customers who purchased a system at that time are still being used today! For more information please visit www.leadwizard.com or call 877-526-1192.
- ExpoTools specializes in the design, manufacture, and rental of handheld lead retrieval scanning, attendee tracking, and survey equipment for the trade show and event industry. ExpoTools will design a customized offering with the best products and experiences available for your respective attendees. Check out their mobile app – ExpoLeads Mobile as well. http://www.expotools.biz
Most tradeshow lead retrieval systems are moving away from the old fashioned scanners and enabling you to use iPads, touchscreens, and iPhones (as well as other smart phones).
Studio Displays provides iPads that can be rented for any given tradeshow. We are running a special for the next three months where iPad rentals are 50% off (This offer is good for clients of Studio Displays only from May 1 – August 1, 2013. Enter Promo Code: iNeediPad here now: http://studiotradeshows.com/contact/contact.html)